Photo: miele.rsWith the aim of improving the general health of children, the schools "Jovan Jovanović Zmaj" in Brus and "Sutjeska" in Raška were given bicycles as part of the action "More than coffee" organized by the company Miele and the sports association Tour de Fun during cycling events in Belgrade, on Kopaonik and Fruška Gora. The project was supported by the Agency for Safety and Traffic.
"The Miele company has always supported socially responsible projects, especially those that encourage the active lifestyle of our youngest, because we believe that investing in the education and healthy development of children is the best investment in the future of our society, to which the Miele company wants to contribute," he said. Zoran Đurić, director of the Miele company, during the presentation of the donation.
Funds for the purchase of bicycles were collected during the cycling sports and recreational events "Tour de Kop", which was held during August on Kopaonik, but also during the "Family Day" held on Ada Ciganlija in June, organized by the Sports Association Tour de Fun, and with support of the Miele company, where every Miele coffee was served in exchange for a minimum donation of 100 dinars.
The link between coffee and cycling is not accidental. Coffee can be a great ally in physical activities. Caffeine provides a performance-enhancing boost during cycling, a fact recognized by many athletes and proven in various scientific studies. Coffee affects focus, muscle strength, and even accelerates fat burning, which is why many people choose to ride a bicycle.
.JPG)
Although the Miele brand is recognized for high-quality appliances that fill homes around the world, the company's first product was a bicycle. Miele bicycles became known for their quality and durability, and just three years after the introduction of their first products, the company began to produce new models, including touring bikes, sports bikes and city bikes. It was this memory that inspired the company to make children happy in elementary schools in Brus and Raška, and you can see how the distribution of bicycles went on the following link.
Since its founding, back in 1899, the Miele company has been recognized as a company that values family values. Founded by two families, the Miele Group today employs over 22,000 people worldwide, and the basis for long-term success is the values that lie in the company's tradition. The Miele company is a member of the UN organization for sustainability Global Compact, within which it supports the goals of the UN for Sustainable Development, one of which is aimed at improving the general health of the population.
Source: miele.rs
Photo: miele.rs
