Italian brand Fendi presented for the first time part of its new furniture collection in its official store, which opened at the Palazzo della Civiltà Italiana in Rome in October. Similar stores will be opened in Milan, Shanghai, and the entire collection of furniture for 2022 will be presented at the next Furniture Fair (Salone del Mobile) in Milan, which will be held in April.
Fendi is the first fashion brand to expand its business to furniture design. Fendi Casa was founded in 1987 and until now has operated as part of the Luxury Living group, led by creative director Sylvia Venturini Fendi.
Last year, the brand teamed up with partner Design Holding and founded Fashion Furniture Design (FF Design), through which Fendi Casa will develop its business more intensively.
“I am a practical woman, not only a dreamer, and furniture, like accessories and fashion should have a specific function, helping us to live better, and be passed on, standing the test of time, which is the most ruthless test. A bag should last for life, and actually be more beautiful the older it gets. The same is valid for furniture, which should maintain its relevance for years,”says Silvia Venturini Fendi.
Text: ANA KRALJ