The owner of Facebook, Meta company, is launching an online store where Facebook, Instagram, and Messenger users can purchase digital clothing for their avatar, said Meta CEO Mark Zuckerberg. The first brands on the store are Prada, Balenciaga, and Thom Browne.
A Meta spokesperson said they would be priced between $2.99 and $8.99, much less than the real outfits by those designers. Prada's Matinee ostrich leather bag, for example, sells for $10,700.
In a Facebook post, Meta CEO Mark Zuckerberg said more brands would be added soon.
“Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy,” he says.
Luxury fashion houses are increasingly partnering with technology companies to create branded digital garments, writes rts.rs.
The company redesigned its virtual reality avatars last year to be more expressive and three-dimensional.