Photo: ikea.comAs the popularity of vintage furniture continues to grow, IKEA is embracing its past and celebrating its 80th anniversary by launching a new collection that pays tribute to iconic IKEA designs. The Nytillverkad collection features furniture, bedding, and accessories with a fresh, bold, and joyous take on classic pieces. The first launch of the revitalised products, revealed at the 2023 Milan Design Week, will be available across IKEA stores from July 2023.
Vintage furniture has become increasingly popular in recent years as people seek unique and timeless pieces to add character and style to their homes. To meet this demand, IKEA is announcing the launch of the Nytillverkad collection, a tribute to iconic IKEA designs from the past. Preparing to celebrate the 80th anniversary, IKEA is going back to its roots with a collection that celebrates the unique take on design as simple, functional and playful.
“At IKEA, the past, the present, and the future are all connected”, says Fredrika Inger, Managing Director at IKEA of Sweden. “We’ve designed many functional and beautiful home furnishing products during the last 80 years, and it’s only natural that we get curious about our achievements in the past. With Nytillverkad, we are returning to the future, again. In multiple launches over the next few years, we will release a series of carefully selected products from our design archive, updated to match the bold outlook of the next generation. We are happy to bring back these timeless designs truly appreciated by the customers over the years”.
The Nytillverkad collection features a range of furniture, bedding, and accessories reimagined to be relevant to the needs of today. The collection stays true to the original designs but reinvents them in striking shades and updated materials, resulting in a range of products that dares to be truly timeless.
Source: ikea.com
