Photo: New MomentAt a ceremony at the Kolarčeva Zadužbina in Belgrade, the Association of Applied Arts Artists and Designers of Serbia (ULUPUDS) presented the "Ranko Radović" architecture award for the year 2022 in three categories: for critical-theoretical works on architecture, urbanism, and the city; for realized architectural work; and for television shows, exhibitions, and multimedia presentations.
Investor Lazar Sakan with the awarded architects Ana Mihailović i Marjana Ljevaja
The "Ranko Radović" award for the best realized architectural work in the competition of 12 works was awarded to d.i.a. Ana Mihailović and d.i.a. Marjana Ljevaja for the office-residential building at Hilandarska street 14, which is the headquarters and property of the New Moment agency. The new building was built on the site of the previous building, where the agency was founded back in 1986.
The award confirmed the multi-decade effort of the New Moment agency to participate in, help with, and promote the realization of ideas in culture and art.
The award in the field of architecture, named after the architect Ranko Radović, has been awarded since 2006. It was founded with the aim of encouraging, developing, and affirming critical-theoretical thought in the field of architecture and architectural creativity and thereby establishing criteria for its evaluation.
Office-residential building in Hilandarska 14
New Moment is the most awarded marketing agency in the Balkans. In its 40-year tradition, the agency has collaborated with more than 500 brands, and its creative work can be seen in New York, Canada, India, France, Germany, and other pan-European countries. The agency has offices in all countries of the former Yugoslavia, as well as in Bulgaria and Albania, and has over 250 creative professionals. The founder of the agency is Dragan Sakan, the progenitor of advertising in Serbia, a man who lived creativity, believing that an idea is the strongest currency and that it is best seen with the heart. The agency is currently run by his sons, Žrko and Lazar Sakan.
Text and photos: New Moment
